Who writes the guides

Astrid Holm has managed Shopify stores for Danish furniture and design brands in Copenhagen since 2018, including one that now ships to 14 countries. She has set up Shopify Markets twice from scratch and documented every setting that changed the customer's checkout. She writes the international selling and currency guides here from those setups. She does not cover customs brokerage.

Covers: Shopify Markets, selling internationally, duties and import taxes, local payment methods.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 1 guide on this site.

Caleb Turner has built Shopify stores for small brands from Portland, Oregon since 2017, about 110 launches, most under 500 orders a month. He has walked more than 200 store owners through setup checklists over screen share and keeps a log of every step where they got stuck. The step-by-step guides here come from that log, checked against Shopify's documentation. He does not cover migrating from other platforms.

Covers: store setup, products and variants, payments, launch checklists.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 3 guides on this site.

Chen-Wei Liu has run a tea and homewares store on Shopify from Taipei since 2019, selling through the online store, a marketplace channel and social channels. He has connected and disconnected five sales channels and tracked which ones cannibalized his margin after fees. He writes the sales channels and analytics guides here. He does not cover marketplace strategy.

Covers: sales channels, reading your analytics, channel fees, order attribution.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 2 guides on this site.

Leila Haddad has run her own Shopify store from Amman since 2018, growing it from 40 to 2,500 orders a month, and ran a second store that closed. She has made every beginner mistake a guide here warns about, including setting up shipping zones that quoted $0 to Canada for four months. She writes the getting-started and common-problems guides from those mistakes. She does not cover product sourcing.

Covers: creating a store, shipping rates and zones, common setup mistakes, fixing wrong rates.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 2 guides on this site.

Miguel Santos has developed Shopify themes from Lisbon since 2016, contributing to about 70 storefronts. He has rebuilt three slow themes back under a 2-second load and kept the before-and-after speed reports, plus the list of theme edits that caused the slowdowns. He writes the performance and theme customization guides here. He does not build custom apps or take client work from readers.

Covers: keeping your store fast, editing your theme, metafields and metaobjects, checkout extensibility.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 4 guides on this site.

Noora Virtanen has managed Shopify storefronts for Finnish outdoor and apparel brands in Helsinki since 2019, including one B2B wholesale channel doing 30% of revenue. She has set up company accounts and wholesale pricing twice and kept notes on which settings only appear after B2B is enabled. She writes the B2B and wholesale guides here. She does not cover ERP integration.

Covers: B2B on Shopify, company accounts, wholesale price lists, catalogs.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 2 guides on this site.

Oksana Kovalenko has run day-to-day Shopify operations from Lviv since 2018 for four stores, including one 25,000-order-a-month migration onto Shopify Flow automation. She has replaced 60 manual weekly tasks with flows and kept the list, plus the ones Flow could not automate. She writes the Shopify Flow and automation guides here. She does not cover third-party automation platforms.

Covers: Shopify Flow automation, taxes and store policies, store SEO basics, recovery workflows.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 3 guides on this site.

Ravi Deshmukh has run Shopify email and discount campaigns for merchants from Jaipur since 2019, about 60 stores and 400+ campaigns. He has A/B tested discount structures Shopify supports natively against app-driven ones and kept the redemption and margin numbers. He writes the discounts and email marketing guides here from those campaigns. He does not cover paid advertising.

Covers: discounts and automatic discounts, Shopify Messaging campaigns, abandoned checkout recovery.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 4 guides on this site.

Sean Kelleher has sold on Shopify from Cork since 2017, first handmade goods, then a 12-person retail shop he moved onto Shopify POS in 2020. He has run in-person sales at 40+ markets and pop-ups on the POS system and knows exactly which steps misfire when the internet drops. He writes the POS and in-person selling guides here. He does not cover restaurant or salon systems.

Covers: Shopify POS, in-person selling, hardware setup, syncing stock between store and till.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 1 guide on this site.

Thandiwe Dlamini founded a Shopify clothing store in Johannesburg in 2018 and grew it to 9,000 orders a month before hiring a team of six. She has managed stock across two warehouses and a storefront and documented the location settings that silently oversold size runs. She writes the inventory and multiple-locations guides here. She does not cover manufacturing or supply chain.

Covers: inventory across locations, avoiding oversells, transfers, adjusting stock after counts.

Every guide on this site is checked against the Shopify Help Center and shopify.dev, and says so with the date it was last checked. · Writes 1 guide on this site.